Rancher's Favorites Box

Self-Custody means that you have complete control over your beef supply. No middlemen or third parties – just a direct connection with local ranchers.

Don't take our word for it! You can verify for yourself the authenticity of your food with The Beef Initiative. Every cut of beef comes to you directly from trusted local ranchers, ensuring you know exactly where your food originates.

Decentralized food sourcing reduces reliance on large, centralized supply chains, promotes sustainability, and supports local economies.

Localized food production means fresher, healthier beef with a smaller environmental footprint. It also supports local ranchers and strengthens community ties.

KYC (Know Your Cow) lets you trace your beef back to the rancher who raised it, ensuring full transparency and trust. Shake your rancher's hand, learn about their practices, and build community trust the old-fashioned way. We say NO to mandatory RFID tags in cattle.